CASIO G-SHOCK

Strength, reaching new heights.

G-SHOCK established a new concept of toughness in watches.
It all began with a developer's fervent belief in creating a watch that wouldn't break even if dropped,
a seemingly reckless challenge that overturned the common sense of the time.

In 1981, Project Team Tough was formed.
Over 200 prototypes were made, and roughly two years were spent on development.
What was completed was the shock-resistant structure.
This was the birth of the core technology of toughness.

Since then, G-SHOCK has continued its unending evolution.
From every aspect – structure, materials, functions – we have pursued even greater toughness.
And now, that relentless challenge and unceasing effort have culminated
in the TRIPLE G RESIST, a reinforced structure that withstands three types of gravitational acceleration.

Furthermore, in pursuit of all-mighty toughness that responds to use in any environment,
we realized the implementation of SMART ACCESS, which enables light and reliable operability.

Stronger than ever. Aiming for strength beyond.
G-SHOCK's challenge knows no end.