Publicly announced matters regarding the regulations on external data transmission

Information Regarding External Data Transmission

This page aims to disclose what information about users is transmitted, where it is transmitted to, and for what purpose.

MARTHA INTERNATIONAL INC. (hereinafter referred to as "the Company") transmits user-related information (referring to users of the Company's services) to the Company or to partner businesses through their website browsing and app usage when providing its services (this is referred to as "external transmission"). The transmitted information is managed and used according to the privacy policies, etc., of the receiving business. If you wish to stop the transmission of information, you can do so through the opt-out pages of each company or through the settings of your browser, smartphone, etc.

* The handling of information that falls under personal information as defined by law (information that can identify a specific individual, such as name, date of birth, and other descriptions) is stipulated in the Company's privacy policy.
* This page addresses the "opportunity to provide confirmation" (making user information easily accessible (public disclosure)) regarding the transmission of user information, as per the amended Telecommunications Business Act's external transmission regulations (Article 28 of the Telecommunications Business Act, Article 57 of the Enforcement Regulations of the Telecommunications Business Act), which came into effect on June 16, 2023.


1. Purpose of External Transmission

The main purposes of external transmission are as follows (the transmission purpose varies for each external recipient; please refer to "Details per External Recipient").

(1) Information obtained by external transmission tools (excluding information in (2))

・The Company uses customer information obtained by external transmission tools to understand the usage status of its website or services and for their operational management and improvement.
・Providers of external transmission tools handle customer information for the purpose of providing and managing services related to external transmission tools. For details on handling by each external transmission tool provider, please refer to their respective privacy policies.

(2) Information obtained by cookies, etc., of advertising services

・The Company uses customer information obtained by cookies, etc., set by the advertising services of ad distribution businesses for the purpose of optimizing advertisements distributed by the Company or third parties, such as delivering optimal advertisements to customers and measuring advertising effectiveness.

・Ad distribution businesses use customer information for the purpose of distributing advertisements in their respective advertising services, etc. For details on handling by each ad distribution business, please refer to their respective privacy policies.


2. Information Transmitted Externally

The main types of information transmitted externally are as follows:

(1) Information about browsed content (category classification, product name, etc.)
(2) Browsing history (date and time of browsing, URL, referring URL, etc.)
(3) Purchase and action history (date and time of purchase or application, identification number, etc.)
(4) Information identifying the person or device that browsed (user ID, browser/device identifier, etc.)
(5) Information about the location of the browsed device (IP address, GPS information, etc.)


3. List of External Transmission Destinations

The external services to which information about users of this service is transmitted are as follows. For those with an opt-out page listed, it is possible to stop information transmission or stop its use by the recipient on the linked page.

Business Name: Google Analytics / Google Tag Manager (Google LLC)
Transmitted Information: Device and app information, network information, access history
Privacy Policy: https://policies.google.com/privacy
Opt-out Page: https://tools.google.com/dlpage/gaoptout?hl=ja

Business Name: LINE (LINE Corporation)
Transmitted Information: Device and app information, network information, access history
Privacy Policy: https://line.me/ja/terms/policy/
Opt-out Page: https://terms.line.me/line_rules_optimize

Business Name: Shopify (Shopify Japan K.K.)
Transmitted Information: Device and app information, network information, access history
Privacy Policy: https://www.shopify.com/jp/legal/privacy

Business Name: Google Ads (Google LLC)
Transmitted Information: Ad identifier, device and app information, network information, access history
Privacy Policy: https://policies.google.com/privacy
Opt-out Page: https://adssettings.google.com/authenticated

Business Name: Yahoo! Ads (Yahoo Japan Corporation)
Transmitted Information: Ad identifier, device and app information, network information, access history
Privacy Policy: https://privacy.yahoo.co.jp/notice/202202_policy.html
Opt-out Page: https://accounts.yahoo.co.jp/privacy/optout/ads?.done=https%3A%2F%2Fwww.yahoo.co.jp

Business Name: Facebook Ads / Instagram Ads (Meta Platforms, Inc.)
Transmitted Information: Ad identifier, device and app information, network information, access history
Privacy Policy: https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0
Opt-out Page: https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0

Business Name: LINE Ads (LINE Corporation)
Transmitted Information: Ad identifier, device and app information, network information, access history
Privacy Policy: https://line.me/ja/terms/policy/
Opt-out Page: https://terms.line.me/line_rules_optimize




As of June 15, 2023


4. How to Stop External Transmission

External transmission can sometimes be stopped by the following methods. However, please note that performing external transmission procedures may hinder the normal use of websites and applications.

(1) How to stop on the recipient's opt-out page [external site]
(2) How to set up in a web browser [external site]


5. Contact Information

MARTHA INTERNATIONAL INC.
Inquiry Form: https://tokyo-watchstyle.jp/pages/contact


6. Revision History

This service conducts regular surveys of external transmission and reviews and revises it when significant changes are made to this service and external services.


Published on June 15, 2023