CITIZEN

"CITIZEN" - Loved by the people, for a long time, across a wide range.

Citizen is a Japanese watch manufacturer that celebrated its 100th anniversary in 2018.

At a time when imported pocket watches were the mainstream portable timepieces, the first product for Citizen was a Japanese-made pocket watch developed in 1924 by Shokosha Watch Research Institute, Citizen's predecessor. This watch was named "CITIZEN" by Count Shinpei Goto, the then-Mayor of Tokyo, with the hope that it would be "loved by the people for a long time and across a wide range." Later, this watch's name became the company name, and Citizen Watch Co., Ltd. was established in 1930.

Since its founding in 1918, under the belief of "Better Starts Now," Citizen has continually explored and developed the possibilities of watches, including the world's first light-powered "Eco-Drive" technology and cutting-edge satellite-synchronized watches.

Brands We Handle
ATTESA／CITIZEN COLLECTION／PROMASTER／EXCEED／xC／wicca／RECORD LABEL／Kii／CITIZEN L

Series
Character & Collaboration Models

Collections

  • RECORD LABEL

    A wristwatch that colors time and space, like background music flowing through... 

    RECORD LABEL

  • ATTESA

    Attesa is a titanium watch that symbolizes Citizen's technology.Strong, light, and with... 

    ATTESA

  • PROMASTER

    PROMASTER is a professional watch with the reliability to withstand harsh environmentsand... 

    PROMASTER

  • CITIZEN COLLECTION

    The Citizen Collection pursues fundamental watch performance and design with Eco-Drive, radio-controlled,... 

    CITIZEN COLLECTION

  • EXCEED

    Meaningful encounters become a radiant glow. We create unique value through reliable... 

    EXCEED

  • xC

    Born in 1996 as Citizen's watch brand for women.It combines elegant and... 

    xC

  • Key

    Delicate yet dignified.Citizen Kii: combines an antique feel with smart functionality.Within its... 

    Key

  • CITIZEN Collaboration Model

    A collection born from collaborations between various brands of Citizen and various... 

    CITIZEN Collaboration Model

  • BULOVA

    Founded in 1875 by Joseph Bulova, BULOVA has created many "world firsts."... 

    BULOVA

  • CITIZEN L

    Citizen L: a sustainable watch as beautiful as the Earth.We are committed... 

    CITIZEN L

  • Wicca

    When you're happy, when you're sad, when you're working hard.I want to... 

    Wicca

  • CITIZEN

    "CITIZEN" - Loved by the people, for a long time, across a... 

    CITIZEN

Limited Edition Spotlight

  • ATTESA ACT Line CB0285-63E HAKUTO-R Collaboration Model

    A limited edition model expressing the boundless, dark universe that HAKUTO-R challenges

    Product details can be found here. 

  • PROMASTER SKY CA4661-09A Blue Impulse

    A limited edition model of the Japan Air Self-Defense Force's aerobatic team "Blue Impulse," which celebrates its 65th anniversary in 2025.

    Product details can be found here. 

  • CITIZEN COLLECTION PC1010-52L Gold and Blue Pearl

    A Japan-exclusive mechanical model themed after "Kinpekishu," a traditional Japanese color that originated in China

    Product details can be found here. 
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