EXCEED

Meaningful encounters become a radiant glow. We create unique value through reliable quality and refined design.
Citizen Exceed is a watch truly befitting adults who seek "authenticity."
An encounter with Exceed is sure to bring a new radiance that enriches your life.

＞To CITIZEN Brand Top

Collections

  • RECORD LABEL

    A wristwatch that colors time and space, like background music flowing through... 

    RECORD LABEL

  • ATTESA

    Attesa is a titanium watch that symbolizes Citizen's technology.Strong, light, and with... 

    ATTESA

  • PROMASTER

    PROMASTER is a professional watch with the reliability to withstand harsh environmentsand... 

    PROMASTER

  • CITIZEN COLLECTION

    The Citizen Collection pursues fundamental watch performance and design with Eco-Drive, radio-controlled,... 

    CITIZEN COLLECTION

  • EXCEED

    Meaningful encounters become a radiant glow. We create unique value through reliable... 

    EXCEED

  • xC

    Born in 1996 as Citizen's watch brand for women.It combines elegant and... 

    xC

  • Key

    Delicate yet dignified.Citizen Kii: combines an antique feel with smart functionality.Within its... 

    Key

  • CITIZEN Collaboration Model

    A collection born from collaborations between various brands of Citizen and various... 

    CITIZEN Collaboration Model

  • BULOVA

    Founded in 1875 by Joseph Bulova, BULOVA has created many "world firsts."... 

    BULOVA

  • CITIZEN L

    Citizen L: a sustainable watch as beautiful as the Earth.We are committed... 

    CITIZEN L

  • Wicca

    When you're happy, when you're sad, when you're working hard.I want to... 

    Wicca

  • CITIZEN

    "CITIZEN" - Loved by the people, for a long time, across a... 

    CITIZEN

Limited Edition Spotlight

  • ATTESA ACT Line CB0285-63E HAKUTO-R Collaboration Model

    A limited edition model expressing the boundless, dark universe that HAKUTO-R challenges

    Product details can be found here. 

  • PROMASTER SKY CA4661-09A Blue Impulse

    A limited edition model of the Japan Air Self-Defense Force's aerobatic team "Blue Impulse," which celebrates its 65th anniversary in 2025.

    Product details can be found here. 

  • CITIZEN COLLECTION PC1010-52L Gold and Blue Pearl

    A Japan-exclusive mechanical model themed after "Kinpekishu," a traditional Japanese color that originated in China

    Product details can be found here. 
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