INNOVATORS BY TRADITION SINCE 1853
Since its founding in 1853, TISSOT has been based in Le Locle, a small town in the Swiss Jura Mountains where tradition thrives, and a hub of Swiss watchmaking. It has been creating "authentic watches" for those who seek true essence.
Over its 166-year history, TISSOT has embraced its mission as "INNOVATORS BY TRADITION" (innovators rooted in and breaking with tradition) to create revolutionary timepieces, establishing itself as a beloved watchmaker worldwide.